Mahindra Tractors: Insuring aspirations

Tractor brand Mahindra devised a new approach to strengthen brand value while addressing a pressing social problem in India.

Campaign details

Brand: Mahindra TractorsBrand owner: Mahindra & MahindraLead agency: Centreshift Integrated Marketing Solutions Pvt LtdCountry: IndiaIndustries: Vans, Trucks, RVsMedia channels: Other & ambient mediaBudget: 0k

Executive summary

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