Maggi Noodles: Winning over rural India to grow Maggi's pie

This case study explains how Maggi, the noodle brand, changed perceptions of its brand in rural India and increased sales by targeting children with a trial pack.

Maggi Noodles: Winning over rural India to grow Maggi's pie

Someshwar R. Mehra

Campaign details

Brand owner: NestleLead agency: Publicis IndiaBrand: Maggi NoodlesCountry: IndiaIndustry Convenience, readymade, Savoury snacks, potato chipsChannels used:Television...