MAGGI Masala-ae-Magic: How MAGGI spiced up the land of spices

International food brand Maggi leveraged TV, print and YouTube to appeal to millennial mothers and grow sales of its Masala-ae-Magic spice mix in India.

Campaign details

Brand: MAGGI Masala-ae-Magic Brand owner: Nestlé Agency: McCann Worldgroup India Market: India Industries: Sauces, seasonings, condiments Media channels:Integrated, Newspapers, Online display, Online video, Outdoor, out-of-home, Point of purchase, in-store, Social media, Television 5 - 10 million

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