Lux: Go green, go Lux

Skincare brand, LUX, achieved both social benefits and sales with its Go Green, Go LUX campaign in China.

Campaign details

Brand: Lux Brand owner: Unilever Agencies: Mindshare China, Unite China Market: China (Mainland) Sector: Bath toiletries, soap Media channels: Livestreaming, Online display. Print - general, unspecified, Public relations, Social media, Television 500k - 1 million