L'Oréal Paris China: La Maison

Personal care brand L'Oreal Paris crafted a heritage-fuelled online platform in China to showcase cutting-edge quality and French style, and take number-one spot in a dynamic sector.

Campaign details

Brand: L'Oréal Paris China Brand owner: L'Oréal Paris Lead agency: McCANN Shanghai Contributing agency: McCANN Shanghai Market: China (Mainland) Sector: Toiletries & cosmetics (general) Media channels: Merchandise & free gifts, Mobile & apps, Social media, Virtual & augmented reality, Websites & microsites 1 - 3 million