Lifebuoy: Use any soap

During the Covid-19 pandemic, Lifebuoy, a soap brand, launched a campaign to promote using any soap brand to maintain hand hygiene across Asia.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Agencies: MullenLowe Lintas Group India, MullenLowe Singapore Market: Asia (general region) Sector: Bath toiletries, soaps Media channels: Online display, Online video, Point -of-purchase, in-store, Print - general, unspecified, Radio & audio, Social media, Television, Word of mouth, influencers 3 - 5 million