Lifebuoy: How Vietnam contained COVID-19

Soap brand, Lifebuoy, worked together with the Government to create a behaviour-change and awareness campaign around hand hygiene in the fight against COVID-19 in Vietnam.

Campaign details

Brand: LifebuoyBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Biz-Eyes, ZEE, Lava Digital MediaMarket: VietnamSector: Bath toiletries, soapsMedia channels:Online video, Other & ambient media, Social media, Sponsorship...

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