Campaign details
Brand: Lifebuoy Brand owner: Unilever Lead agencies: MullenLowe Lintas Group India, MullenLowe Singapore Contributing agencies: MullenLowe Salt, Weber Shandwick Singapore Market: Bangladesh,Hong Kong,Indonesia,India,Sri Lanka,Myanmar,Malaysia,Nepal,Philippines,Singapore,Thailand,Vietnam,Pakistan Bath toiletries, soaps Content marketing, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, influencers Up to 500k