Lifebuoy: H is for Handwashing

Jonathan Nienaber, Cleef Chong

Lifebuoy, a soap brand, launched a campaign to improve handwashing rates in South Asia, Southeast Asia, Africa and the Middle East.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Lead agencies: MullenLowe Lintas Group India, MullenLowe Singapore Contributing agencies: MullenLowe Salt, Weber Shandwick Singapore Market: Bangladesh,Hong Kong,Indonesia,India,Sri Lanka,Myanmar,Malaysia,Nepal,Philippines,Singapore,Thailand,Vietnam,Pakistan Bath toiletries, soaps Content marketing, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, influencers Up to 500k

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