Lifebuoy: FutureChild

This case study shows how Lifebuoy, a health soap brand, successfully targeted United Nations policy makers with an emotional campaign about child mortality in India.

Lifebuoy: FutureChild

Ranjit Jathanna, Vinay Vinayak, Russell John, Jane Dorsett, Mihir Warty

Campaign details

Brand: Lifebuoy Brand owner: Unilever Lead agency: MullenLowe Singapore, MullenLowe Lintas Group, India Contributing agencies: MullenLowe SSP3 Colombia India Bath toiletries, soaps Cinema, Content marketing, Direct marketing, Events & experiential, Integrated, Internet - display, Internet - general, Internet - search, Online video, Other & ambient media, Outdoor, out-of-home, Print - general, unspecified, Product sampling, Public relations, Radio, Social media, Television, Television - direct response, Word of mouth, advocacy 1 - 3 million

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