Levi's: #IShapeMyWorld – Redefining the shape of gender stereotypes in India

Ateet Singh

Levi Strauss jeans relaunched an old jeans series in India with zero paid media through a social media campaign featuring inspirational women.

Campaign details

Brand: Levi Strauss India Pvt LtdBrand owner: Levi Strauss India Pvt LtdLead agency: Zeno Group IndiaContributing agencies: 22feet Tribal WorldwideCountry: IndiaIndustries: Clothing, apparelMedia channels: Content marketing, Online video,...

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