Levi's: #IShapeMyWorld – Redefining the shape of gender stereotypes in India

Levi Strauss jeans relaunched an old jeans series in India with zero paid media through a social media campaign featuring inspirational women.

Campaign details

Brand: Levi Strauss India Pvt Ltd Brand owner: Levi Strauss India Pvt Ltd Lead agency: Zeno Group India Contributing agencies: 22feet Tribal Worldwide Country: India Industries: Clothing, apparel Media channels: Content marketing, Online video, Social media, Word of mouth, advocacy : No budget

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