LEGO Dots: Dot Your World

LEGO, a children's toy brand, launched a campaign in China to promote LEGO DOTS and show that LEGO was not just for boys.

Campaign details

Brand: LEGO Dots Brand owner: The LEGO Group Agency: Initiative China Market: China (Mainland) Sector: Toys, games Media channels: Content marketing, Mobile & apps, Outdoor, out-of-home, Social media, Televison, Video on demand, Websites & microsites 500k - 1 million

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