Campaign details
Brand: Lay's Brand owner: Pepsico, Inc. Lead agency: Wunderman Thompson Contributing agencies: Mindshare, Edelman, Kantar, VMLY&R Market: India Sector: Savoury snacks, potato chips Media channels: Events & experiential, Merchandise & free gifts, Packaging & design, Social media, Television, Word of mouth, influencers 500k - 1 million