Lay's: Getting India to SMILE

Potato chip brand, Lay's, leveraged its packaging as a media vehicle to find its way back into the hearts of millions of customers in India.

Campaign details

Brand: Lay's Brand owner: Pepsico, Inc. Lead agency: Wunderman Thompson Contributing agencies: Mindshare, Edelman, Kantar Market: India Sector: Savoury snacks, potato chips Media channels: Mobile & apps, Online video, Packaging & deisgn, Social media, Television, Word of mouth, influencers 3 - 5 million

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