Kentucky Fried Chicken: Kentucky Fried Crossing

QSR brand KFC opted for online gaming as a way to meet consumers in their own homes, and spark both conversation and sales in the Philippines.

Campaign details

Brand: Kentucky Fried Chicken Brand owner: Grantline Inc. Agencies: Grantline Inc., Ogilvy & Mather Philippines Inc. Market: Philippines Sector: Restaurants & takeaways Media channels: Gaming & in-game advertising, Merchandise & free gifts No budget

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