Kecap ABC: Real Husbands Cook

Cooking aid brand Kecap ABC deployed an above-the-line campaign in Indonesia to position itself as ally to working women and close the gender equality gap in the kitchen.

Campaign details

Brand: Kecap ABC Brand owner: Kraft Heinz Indonesia Lead agencies: VMLY&R Indonesia, VMLY&R India Contributing agencies: VMLY&R Singapore, Geometry Global, Starcom Market: Indonesia Industries: Sauces, seasonings, condiments Media channels:Events & experiential, Outdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, Public relations, Social media, Television, Websites & microsites 5 - 10 million

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