KangShiFu: Chinese New Year karaoke reunion

Iced tea brand, KangShiFu, remixed a musical favourite to bridge the generation gap and reconnect families during Chinese New Year in China.

Campaign details

Brand: KangShiFu Brand owner: Master Kong Lead agency: Mindshare China Contributing agency: Civilization Market: China (Mainland) Sector: Iced drinks Media channels: Merchandise & free gifts, Mobile & apps, Outdoor, out-of-home, Social media, Television, Word of mouth, influencers 5 - 10 million