Kan Khajura Tesan: Unilever's mobile media channel

This case study explains how Hindustan Unilever (HUL) reached 'media dark' rural Indian populations with a branded media channel on mobile to increase awareness and penetration.

Kan Khajura Tesan: Unilever's mobile media channel

Rachana Dharia and Neha Bansal

Campaign details

Brand owner: Hindustan Unilever LimitedCase study authors: PHD IndiaLead agencies: PHD India and Lowe & PartnersContributing agency:Hungama and Ozonetel...