Kan Khajura Tesan: Unilever's mobile media channel

This case study explains how Hindustan Unilever (HUL) reached 'media dark' rural Indian populations with a branded media channel on mobile to increase awareness and penetration.

Kan Khajura Tesan: Unilever's mobile media channel

Rachana Dharia and Neha Bansal

Campaign details

Brand owner: Hindustan Unilever Limited Case study authors: PHD India Lead agencies: PHD India and Lowe & Partners Contributing agency:Hungama and Ozonetel Kan Khajura Tesan India Bath toiletries, soaps, Cleaners, detergents, air care, Hair care, Skin care, sun protection, Washing powder, fabric softeners Mobile and apps 500k - 1 million