ITC Aashirvaad Atta: The difficulty of being a food brand in India

Aashirvaad Atta, a wheat flour brand, taught Indian mothers how to cook creatively with wheat flour, driving an increase in sales.

Campaign details

Brand: ITC Aashirvaad Atta Brand owner: ITC Limited Lead agency: McCann Worldgroup India Contributing agencies: Madisson PR India, Group M India Market: India Industries: Sauces, seasonings, condiments Media channels:Competitions & contests, Content Marketing, Direct marketing, Events & experiential, Integrated, Newspapers, Online video, Packaging & design, Point-of-purchase, in-store, Radio & audio, Social media, Sponsorship - media, Television, Voice, chatbots 1-3 million

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