IPC Shopping Centre: The Mood Menu

IPC Shopping Centre developed an app based around music and eating habits to refresh its brand identity and drive visitor numbers in Malaysia.

Campaign details

Brand: IPC Shopping Centre Brand owner: IKEA Southeast Asia Lead agency: Bonsey Jaden Contributing agencies: PHD Media Malaysia, Spotify Asia, Cornell University (NY) Country: Malaysia Industries: Shopping centres, malls Media channels: Mobile & apps, Online display, Online video, Social media, Word of mouth, influencers Up to 500k