Indian Super League: OOH

This case study shows how the Indian Super League (ISL), a professional football league, successfully launched its first game season using immersive outdoor messaging.

Indian Super League: OOH

Campaign details

Brand owner: Reliance IMGLead agency: MindshareBrand: Indian Super LeagueCountry: IndiaIndustry SportsMedia: Other & ambient media, Outdoor, out-of-homeBudget: 500k - 1 million

Executive summary

Come on India Let's...