Campaign details
Brand: Indian Premier LeagueBrand owner: Sony MaxLead agency: DDB Mudra GroupCountry: IndiaIndustries: TV channels, services, programmesMedia channels:Online video, Outdoor, out-of-home, Print - general, unspecified,...
Indian Premier League: A good name for a gentlemen's game
Broadcaster Sony MAX used a multichannel approach to attract viewers to cricket's ninth Indian Premier League season.
