Indian Premier League: A good name for a gentlemen's game

Broadcaster Sony MAX used a multichannel approach to attract viewers to cricket's ninth Indian Premier League season.

Campaign details

Brand: Indian Premier League Brand owner: Sony Max Lead agency: DDB Mudra Group Country: India Industries: TV channels, services, programmes Media channels:Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Television, Websites & microsites Up to 500k

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