ICC World Twenty20 Bangladesh 2014: Cricket checkmates politics

This case study shows how the International Cricket Council (ICC), the international body for cricket, changed the mood of Bangladeshi audiences from worrying to celebration by using music and dance.

ICC World Twenty20 Bangladesh 2014: Cricket checkmates politics

Bitop Das Gupta

Campaign details

Brand Owner: International Cricket Council Lead agency: Grey Advertising Bangladesh Brand: ICC World Twenty20 Bangladesh 2014 Country: Bangladesh Industry: Sports Media: Games and competitions; Internet - general; Online video Up to 500k