HSBC: WaClean Waterways Programme

HSBC developed an innovative programme in Hong Kong to address a serious environmental issue while boosting its leadership metrics.

Campaign details

Brand: HSBCBrand owner: HSBC Hong KongAgency: Grey Hong KongMarket: Hong KongSector: BanksMedia channels: Content marketing, Outdoor, out-of-home, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

The environment has been...

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