HSBC Hong Kong: VisionGo

HSBC bank built and promoted a digital network to better serve smaller businesses in Hong Kong and boost its engagement-to-conversion success rate with SMEs.

Campaign details

Brand: HSBC Hong Kong Brand owner: HSBC Hong Kong Agency: Grey Hong Kong Market: Hong Kong Sector: Banks Media channels: Online video, Public relations, Social media, Websites & microsites Budget: Up to 500k

Executive summary

Small and medium-sized enterprises (SMEs) in Hong Kong are crucial to HSBC bank's growth, but they were feeling like the bank ignored their needs in favour of those of large corporates.

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