H&S: The Chase

Anti-dandruff shampoo Head & Shoulders grew engagement, awareness and sales in Japan with a brand repositioning and new animated spokesman, Ando, on TV, digital and social media.

Campaign details

Brand: Head & Shoulders Brand owner: Procter & Gamble Lead agency: Forsman & Bodenfors Singapore Contributing agencies: TBWA Hakuhodo, Verizon media, Material PR, CRCR Market: Japan Sector: Hair care Media channels: Content marketing, Online video, Public relations, Social media, Television, Word of mouth, influencers 1 - 3 million

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