How PepsiCo showed Indians that technology does not have a hug button yet

Noor Samra and Mythili Chandrasekar

This case study describes how PepsiCo broke through the clutter of modern Diwali in India and used an online medium to encourage people to make real connections offline.

How PepsiCo showed Indians that technology does not have a hug button yet

Noor Samra and Mythili Chandrasekar

Campaign details

Brand Owner: PepsiCo India Lead agency: JWT Country: India Industry: Non-alcoholic, soft drinks; Savoury snacks, potato chips Media: Online video Up to 500k

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