Healthcare At Home: Helping people sign up for a dignified death

End-of-life care provider Healthcare at Home raised awareness about the lack of living wills in India, encouraging people to create their own to ensure dignified death.

Campaign details

Brand: Healthcare at Home Brand owner: Healthcare at Home Agency: McCann Worldgroup India Market: India Industries: Healthcare services, providers Media channels: Direct marketing, Newspapers, Public relations, Websites & microsites, Word of mouth, influencers Up to 500k