Harpic: Overcoming India's Toilet Divide

Toilet-cleaner brand Harpic used a multi-channel campaign to encourage behaviour change and unlock demand for the brand in rural India.

Campaign details

Brand: Harpic Brand owner: Reckitt Benckiser Agency: McCann Worldgroup India Market: India Industries: Cleaners & detergents Media channels: Cinema, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Television Budget: 500k - 1 million