Harpic: Overcoming India's Toilet Divide

Jitender Dabas, Kush Anand

Toilet-cleaner brand Harpic used a multi-channel campaign to encourage behaviour change and unlock demand for the brand in rural India.

Campaign details

Brand: Harpic Brand owner: Reckitt Benckiser Agency: McCann Worldgroup India Market: India Industries: Cleaners & detergents Media channels: Cinema, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Television B 500k - 1 million

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