Grameenphone: Giving face to ideas

This case study describes how Grameenphone, the market leader for mobile phone subscribers in Bangladesh, launched and communicated their new brand philosophy of 'Go beyond'.

Grameenphone: Giving face to ideas

Bitop Das Gupta

Campaign details

Brand Owner: Grameenphone Lead agency: Grey Advertising Bangladesh Brand: Grameenphone Country: Bangladesh Industry: Internet service providers Media: Magazines - business, trade; Magazines - consumer; Newspapers; Television Up to 500k