Grameenphone: Giving face to ideas

Bitop Das Gupta

This case study describes how Grameenphone, the market leader for mobile phone subscribers in Bangladesh, launched and communicated their new brand philosophy of 'Go beyond'.

Grameenphone: Giving face to ideas

Bitop Das Gupta

Campaign details

Brand Owner: Grameenphone Lead agency: Grey Advertising Bangladesh Brand: Grameenphone Country: Bangladesh Industry: Internet service providers Media: Magazines - business, trade; Magazines - consumer; Newspapers; Television Up to 500k

Learn more Get a demo