Grab: Personalised Social Impact Reports

Mobile technology brand Grab used customer data in a new way to reframe and personalise its social impact activity in Southeast Asia.

Campaign details

Brand: Grab Brand owner: Grab Lead agency: In-house Contributing agencies: M&C Saatchi Performance, Mindshare Market: Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines Industries: Rail, coach, boat & car rental, Restaurants & takeaways Mobile & apps, Online display, Online video, Social media, Websites & microsites Up to 500k