Grab: GrabFood – Hawker Centre Reimagined

Food delivery app, GrabFood, replicated the real-life hawker stall buying experience to drive brand preference during COVID-19 in Singapore.

Campaign details

Brand: Grab Brand owner: Grab Lead agency: In-House Contributing agency: In-House Market: Singapore Sector: Restaurants & takeaways Media channels: Mobile & apps, Social media Budget: No budget

Executive summary

How did a food delivery platform increase AOV and brand preference, while helping out the hawker community, without spending a single cent?