Ginebra San Miguel: One Ginebra Nation

Ginebra San Miguel, the Philippines' leading gin brand, crafted a five-phase multi-platform campaign to boost engagement and strengthen consumer awareness despite the pandemic.

Campaign details

Brand: Ginebra San Miguel Brand owner: San Miguel Corporation Agency: Dentsu One Manila Market: Philippines Sector: Spirits & liquors Media channels: Online video, Packaging & design, Social media, Television Budget: 1 - 3 million

Executive summary