Gillette Skinguard: #NoMoreFOAMO

Gillette Indian ran an influencer-led campaign to launch its premium SkinGuard razor and attract consumers who did not shave themselves.

Campaign details

Brand: Gillette Skinguard Brand owner: Procter & Gamble Lead agency: GREY India Contributing agencies: autumnGREY, GenesisBCW, MediaCom Market: India Industries: Shaving products Media channels: Online video, Point of purchase, in-store, Product sampling, Search marketing, Word of mouth, influencers Up to 500k