Gillette: #ShavingStereotypes – The Barbershop Girls

Gillette India ran a social media and events campaign to challenge gender inequality, spark brand conversations and promote its message of encouraging men to be 'The Best A Man Can Be'.

Campaign details

Brand: Gillette Brand owner: Procter & Gamble Lead agency: GREY India Contributing agencies: autumnGREY, GenesisBCW, MediaCom, Geometry Encompass Market: India Industries: Shaving products Media channels: Online video, Public relations, Social media, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands