Gillette: #ShavingStereotypes – The Barbershop Girls

Arun Raman, Mitali Bakhai

Gillette India ran a social media and events campaign to challenge gender inequality, spark brand conversations and promote its message of encouraging men to be 'The Best A Man Can Be'.

Campaign details

Brand: Gillette Brand owner: Procter & Gamble Lead agency: GREY India Contributing agencies: autumnGREY, GenesisBCW, MediaCom, Geometry Encompass Market: India Industries: Shaving products Media channels: Online video, Public relations, Social media, Word of mouth, influencers Up to 500k

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