Campaign details
Brand: Gillette Brand owner: Procter & Gamble Agency: GREY India Market: India Sector: Shaving products Media channels: Merchandise & free gifts, Online video, Social media, Television Budget: Up to 500k
Executive summary
For grooming brand Gillette, Indian barbers are crucial to long-term growth and leadership in the double-edged (DE) blades category. Barbers are the biggest buyers and users of DE blades, a segment where Gillette was struggling to grow.