Gatorade: A Dream Shot

A nationwide social competition saw sports drink brand Gatorade reach out to China's 300 million-plus basketball players in order to drive sales and expand its fan base.

Campaign details

Brand: Gatorade Brand owner: PepsiCo Lead agency: Mindshare China Contributing agencies: Accenture Interactive, One Ball Market: China Industries: Energy drinks Media channels: Competitions & contests, Online video, Social media, Sponsorship -sports 1 - 3 million