Future Group: Livin' the Future

Indian brick and mortar retail giant the Future Group launched a multi-channel campaign to address misconceptions about the brand in order to improve its valuation and attract essential investment.

Campaign details

Brand: Future Group Brand owner: Future Group Agency: TBWA\India Market: India Industries: Retail industry (general) Media channels: Newspapers, Online display, Outdoor, out-of-home Budget: Up to 500k

Executive summary

Brick and mortar retail was under threat from e-commerce. Future Group, India's pioneering modern retail network, was also battling negative perceptions while looking for investments. Reinvigorating the brand image created game-changing opportuni