Campaign details
Brand: Instax Brand owner: Fujifilm Agency: McCann Worldgroup Market: China Industries: Cameras, photography Media channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencers Budget: Up to 500k
Executive summary
In the era of instantly shooting, editing and sharing digital selfies via phones, apps and social networks, what is the point of carrying a bulky camera and boxes of expensive film?
