Friends Diapers: It’s okay to pee your pants

Friends, an adult nappy brand, launched a campaign in India to tackle the stigma surrounding incontinence, particularly among men, and encourage the use of its product.

Campaign details

Brand: Friends Diapers Brand owner: Nobel Hygiene Agency: The Womb Communications LLP Market: India Sector: Non-prescription, OTC products Media channels: Merchandise & free gifts, Online video, Packaging & design, Point-of-purchase, in-store, Social media, Television 1 - 3 million