FOSUN BFC (Bund Finance Center): Wonderland of The Lights

International investment company Fosun Group repositioned itself using social media, influencers and an outdoor light festival in a campaign to support the opening of the Bund Finance Center (BFC), where its headquarters were situated, in Shanghai, China.

Campaign details

Brand: FOSUN BFC (Bund Finance Center) Brand owner: FOSUN Group Agency: In-house Market: China (mainland) Industries: Investment Media channels: Outdoor, out-of-home Budget: 500k - 1 million

Executive summary

We were tasked with creating a fun and m

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