foodpanda: From startup unicorn to household icon

Online delivery brand foodpanda took a two-pronged on- and offline media approach to transform its image from that of startup unicorn to well-loved Malaysian household icon.

Campaign details

Brand: foodpanda Brand owner: Delivery Hero Lead agency: Carat Media Services Contributing agencies: foodpanda Internal Creative, Isobar, Posterscope Market: Malaysia Sector: Restaurants & takeaways Media channels: Online video, Product placement, Television 5 - 10 million

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