Fevikwik: Fix it or forfeit it

Divya Agarwal

Adhesive brand Fevikwik used TV, digital and social media to drive behaviour change and increase brand scores on salience, likeability, and brand appeal in India.

Campaign details

Brand: Fevikwik Brand owner: Pidilite Agency: Ogilvy Market: India Industries: Home improvement Media channels: Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social media, Television 1 - 3 million

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