Fevicol: Breaking all norms, retaining strong bonds

Fevicol, the wood adhesive brand, retained brand leadership in India with a heart-warming brand film.

Campaign details

Brand: Fevicol Brand owner: Pidilite Agency: Ogilvy Market: India Industries: Sundries Media channels: Merchandise & free gifts, Mobile & apps, Online video, Outdoor & out-of-home, Packaging & design, Social media, Television Budget: 1 - 3 million

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