Duroflex: Comfort for those who need it

Duroflex ran a multi-channel campaign targeting newly-weds in India to drive growth, increase premium mattress sales and build brand differentiation and preference.

Campaign details

Brand: Duroflex Brand owner: Duroflex Pvt. Ltd. Agency: McCann Worldgroup Market: India Industries: Furnishings & fittings Media channels: Online display, Point-of-purchase, in-store, Social media, Television Budget: 5 - 10 million

Executive summary

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