Durex Air: The condom for condom haters

Condom manufacturer Durex grew sales and awareness in India by launching a new product, Durex Air, to address problems with the condom category in general.

Campaign details

Brand: Durex Brand owner: Reckitt Benckiser Lead agency: Havas Worldwide India Pvt Ltd Contributing agencies: Interactive Avenues Country: India Industries: Contraceptives, family planning Media channels: Online video, Public relations, Social media, Television, Word of mouth, advocacy 1 - 3 million