Dove: Stop the beauty test

Abigail Dias, Tanvi Mishra

Personal care brand Dove targeted women in India with a purpose-driven multi-media campaign to influence the discourse on beauty and self-esteem while also boosting brand love and purchase consideration.

Campaign details

Brand: Dove Brand owner: Hindustan Unilever Pvt. Ltd. Lead agencies: Ogilvy India, Hindustan Unilever Pvt. Ltd. Contributing agencies: Mindshare India, MSL India, Chrome Pictures Media LLP Market: India Sector: Bath toiletries, soaps, Skincare, Sun protection Magazines - consumers, Newspapers, Online display, Online video, Social media, Television, Word of mouth, influencers 1 - 3 million

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