Dove: Skin Cleansing Deluxe

Personal care brand, Dove, broke through the clutter of category communications with a unique approach to ad placement in the Philippines.

Campaign details

Brand: Dove Brand owner: Unilever Philippines Inc. Agencies: Unilever Philippines Inc., Ogilvy & Mather Philippines Inc. Market: Philippines Sector: Skincare, sun protection Media channels: Packaging & design Budget: Up to 500k

Executive summary

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